updated, Jan 15 2024 - A common question we receive from perspective franchisees is about our technology fee...what is it and why do we require this fee instead of a marketing fee? This blog serves to answer this franchise FAQ, What's a Tech Fee?
Our goal is to make marketing and communication seamless for our franchisees. Marketing often comes under the umbrella of your digital storefront, SEO social media and digital promotion so our tech fees include the crossover between online and traditional advertising. Here's wha that means:
National and Local Websites
Our websites are continually updated and maintained, ensuring keyword optimization, security and a seamless user experience.
LetMommySleep.com is our national-facing website
letmommysleep.com/yourcityname is your territory specific site
NewbornCareCertified.com is our sister site focusing on education and backlinks to your site
20+ urls redirected to each franchise
Online teaching tools for staff and families at teachable.newborncareacademy.com
Proprietary documentation and HR app, LMS Live www.lmsliveapp.com.
Secure Communications
Firewalls, security certificates and protection of customer data need to be maintained constantly. Our team is on-call at all times securing:
secure email
online credit card platform
security certificates allowing for online transactions
Curation of social media feeds
Each social media feed has its own feel and purpose. Our social platform promotes your services and brand every day in the manner appropriate for that outlet. In other words we don't just repost to all feeds, we curate the content in the way those users will engage. Leads from these sources are forwarded to you.
In addition to traditional social media, we build, update and respond to inquiries and reviews on these top 10 sites:
Google Maps (formally called Google My Business) presence
Yelp
Amazon/shop
Ongoing Media Contributions
We continually contribute to local and national media and highlight our owners as Industry Experts. Press releases, news features and expert contributions are an ongoing promotional effort. You can see our Press Library here.
SEO is part of our job at LMS corporate and by continually updating our own websites and social feeds, creating dynamic content for parenting sites and partnering with other recognized sites we're not only able to maintain our position as the Industry Leaders in newborn care, we're able to direct potential families to our much needed service and your specific location.
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